It’s been a while since I blogged about blogging! And I missed it. No idea why it took a back seat per se. I’ve lately been a bit concerned that I’m not blogging as much as I used to do. Writing makes me happy - and many times that’s the bit I enjoy. But blogging should really be approached on a 20/80 rule. 20% writing and 80% promoting. So except you have a whole team or people sorting out the promotion for you, the hard job actually starts right after you hit publish! And this is something I know I’ve been ignoring.
A relatively recent tweet by a popular African musician - Mr Eazi caught got my eye and sums up this rule. Referring to his new music video here’s what he said:
“Cost of Production - $6,000. Cost of YouTube Advertising - $10,116. Revenue generated in 10 months - $89,620. Don’t play yourself - Mark(et) ... if you can!”
So as a note to me and a note to you, to ensure we aren’t playing ourselves, here’s how we can get more out of the 20% once we’ve had a read through the post and are happy with it!